Above is a copy of the brief we have been set. The product would be used as a promotional 'freebie' for companies and corporate events or for advertising etc. The two areas/company ideas that appealed to me most were:

• a new cloud based android or iPhone app
• the launch of a new web based music streaming site

These appealed to me as I felt they gave me freedom with the brief in hand. With the app based brief I could go into any direction I wanted as long as the company had a website/potential for a website. I also have a large interest in music, therefore doing a music streaming site means I could explore different genres and how they are advertised. The other two possible starting points for this brief were:

•  an information service for the 2012 Olympics
• The first film in a new science fantasy trilogy

Neither of these particular ideas appealed to me, however I still did basic research to see if there was an exciting way to approach either of them. The Olympics are coming to London next year and I considered using classic London landmarks as starting points, however the graphics and advertising scheme for the 2012 games is, in my opinion, verging on being visually offensive. The bad taste colour schemes, lazily designed logo and odd shaped mascots quiet simply, didn't do it for me. The science trilogy could of been made dark and interesting, with sleek graphics and a tidy product but yet again, there were other brief ideas that appealed to me more.